An Innovation Partner for Trying Out New Learning Approaches
The internationally active telecommunications group offers a broad portfolio of mobile, internet, and digital services. A widely branched shop network, new products at regular intervals, and changing tariff and service offerings make it a decisive success factor to onboard new employees quickly and keep product knowledge continuously up to date.
Anchoring Onboarding and Product Knowledge in Everyday Work for Good
New shop employees start with different levels of prior knowledge and have to absorb extensive knowledge about products, processes, and security and compliance requirements in a short time. At the same time, the relevant product knowledge keeps changing and has to be refreshed regularly.
Existing training sessions create an important foundation for this, but they often end before the knowledge can be applied confidently in everyday work and consolidated for the long term. What was needed, therefore, was an approach that consistently carries training forward, addresses individual knowledge gaps, and makes current learning content available without additional one-off trainings.
Continuous Learning Support With chunkx
The telecommunications company used chunkx to turn existing training materials into personalized microlearning units. Learners receive regular learning prompts by email and can move straight into interactive learning sessions in the browser. The content follows each person's individual knowledge level and carries existing training forward in a targeted way.
The integrated AI chat allows questions to be answered right away and individual topics to be explored in more depth as needed. New or changed product information can be added to the knowledge base and taken into account in future learning units. Individual training sessions thus turn into a continuous learning process that keeps current product knowledge available in everyday work.
For the telecommunications group, this brings the following benefits in particular:
- Personalized onboarding content for different levels of prior knowledge
- Continuation and deepening of existing training sessions
- Product knowledge that can be updated continuously
- Short learning prompts that fit into the working day
- Immediate follow-up questions and individual deep dives via the AI chat
Where chunkx is in use
- Onboarding of new shop employees
- Continuous product training
- Continuation and deepening of existing training sessions
First Results From the Trial
Initial feedback from the trial shows a high level of acceptance for the learning approach. The results are based on seven responses and should therefore be understood as a first qualitative and quantitative indication.
For learners
Learning happens continuously throughout the working day. Shop employees can consolidate product knowledge in short units, clarify individual questions, and explore content in more depth to match their own knowledge level. Even when products are new or have changed, they stay continuously up to date. The simple, individual usage and the clear explanations were singled out as particularly positive.
For those responsible for training
Existing trainings and materials can be carried forward and deepened in a targeted way. New product information can feed into subsequent learning prompts more quickly, without having to set up an additional training session for every update. This creates a reliable connection between training, repetition, and application.
For the organization
chunkx creates the foundation for scalable onboarding and continuous product training. Knowledge can be updated faster, personalized for different learning needs, and conveyed beyond individual training measures. That keeps employees continuously up to date, even as products and requirements change.
