An International Brand Company Focused on Innovation and Knowledge Transfer
The Melitta Group develops and sells products for coffee, household goods, and professional coffee systems worldwide. Continuous innovation, international teams, and a broad product portfolio make fast, durable knowledge transfer a decisive success factor.
Scaling Learning for Different Audiences – Without Extra Effort
New products, growing service requirements, and the increasing use of AI create new learning needs all the time. At the same time, employees across different areas should be able to access current knowledge quickly — without constantly building new trainings or maintaining existing content by hand.
What was needed was an approach that builds learning into the working day for good, while reducing the effort of creating and maintaining learning content.
Continuous, Personalized Learning With chunkx
The Melitta Group uses chunkx to turn existing company knowledge into personalized microlearning units automatically. Existing documents, presentations, and other knowledge sources — including Melina, the company's own AI — are used and continuously converted into current, individual learning content.
Employees receive regular learning prompts through the communication channels they already use and can move straight into interactive learning sessions. There they deepen their knowledge through feedback, individual explanations, and hands-on exercises such as conversation simulations. The content is continuously adapted to each person's knowledge level and learning needs.
For the Melitta Group, this brings the following benefits in particular:
- Automated creation of personalized learning content based on existing company documents and AI systems
- Flexible combination of existing training formats and personalized learning content
- Continuously up-to-date knowledge with no manual upkeep
- Learning inside existing workflows
- Hands-on learning through interactive exercises and conversation simulations
Where chunkx is in use today
- Product and service training
- Sales enablement
- AI training for putting new technologies to practical use
Working with chunkx is a good example for us of how innovation can emerge in everyday work: trying things out together, learning fast, and developing the approach further right away. In doing so, we use the new possibilities of AI-supported learning to convey product and sales knowledge as well as AI skills in a practical way, tailored to each audience.
Claudia Albert Manager Corporate Venturing & Development · Melitta Group
What Changed — for Everyone Involved
For employees
Learning happens continuously throughout the working day. Employees receive personalized learning content, can deepen their knowledge whenever they need to, and stay up to date on new products, services, and AI topics. Individually generated content means everyone gets exactly what is relevant for their own role and knowledge level.
For the learning and development team
Existing knowledge sources can be used to create complementary, personalized learning content efficiently. That makes it possible to support and deepen in-person training and existing formats in a targeted way. The effort of developing additional learning prompts goes down, while new topics become available to different audiences more flexibly and more quickly.
For the company
chunkx creates a scalable learning infrastructure that brings product knowledge, sales skills, and AI topics together on one platform. Knowledge stays current, reaches different audiences in a personalized way, and can be rolled out across the organization – without added complexity.
Learning effectively means learning exactly what is needed right now. What makes chunkx compelling is the ability to steer and shape your own learning path: interactive, AI-supported, and in real time. A high capacity for self-directed learning is the key to lasting learning and a success factor for a modern working culture.
Thorsten Manz Manager People & Organisational Development · Melitta Group
