Diverse Learning Opportunities for Clean Sport
The National Anti-Doping Agency (NADA) works every day to make sport cleaner and fairer. Alongside carrying out doping controls, its second, equally important task is the prevention of doping through sustained education and the communication of values. NADA's prevention department is not only a contact point for all athletes, but also for the associated organizational teams, associations and clubs. Through the GEMEINSAM GEGEN DOPING network, NADA offers athletes and their environment advice and concrete offers of help.
Would you like to know right away what NADA's learning opportunities have to do with compulsory training in companies? Then click here.
For many years, NADA has relied on digital learning offers in the form of web-based training courses to convey relevant content, supplementing analog events and imparting basic knowledge on how to avoid doping. And with great success: the doping-prevention training course has been completed 50,000 times in the last five years. Many associations and clubs even require their athletes to take advantage of NADA's digital learning offers once a year and become certified in order to actively practice their sport.
Lack of Adaptivity and Continuity in Learning Measures
With the increase in demand for digital learning offers, the prevention department increasingly asked itself to what extent the learning content was really being anchored in the athletes. A complex question that posed many challenges for the use of conventional web-based training courses and their platforms. Because traditional training courses are often designed as a one-off learning measure and are considered complete after a final test. Not only do many topics fall into oblivion, they are often just clicked through without being read. A fatal mistake, because learning content with a particularly preventive effect requires greater regularity. In addition, regulations or information – for example on medication – can change constantly and must therefore be communicated to athletes on an ongoing basis.
A lack of analysis and evaluation options also made it difficult to ensure that the learning content was relevant for the athletes. For example, NADA, the associations and the clubs could not understand which topics athletes found hard to grasp – for instance, in order to design further learning measures or optimize existing ones. On top of this, there was a need for a solution that runs smoothly and stably on both mobile devices and computers, takes accessibility seriously and respects users' data protection.
From One-Off Learning Moments to Sustainable Learning Experiences with chunkx
For an adaptive, individual and continuous learning experience, we developed the GEMEINSAM GEGEN DOPING Academy together with NADA to help athletes gain lasting knowledge. By preparing the content in microlearning units, athletes now have the opportunity to easily and continuously repeat and deepen the course content in chunkx. The special feature: the intelligent algorithm selects learning content according to user behavior, learns from it, and connects individually relevant topics for each athlete. The algorithm not only repeats tasks answered incorrectly, but also asks athletes again about correctly answered tasks to ensure sustainable learning transfer.
Our platform approach offers an additional advantage. From now on, NADA can bundle all of its digital learning measures and enable athletes to connect different topics on a single platform. Adding microlearning tasks with the help of automated content creation is uncomplicated and fast.
Gamified incentives such as small awards – called "chunks" – and ranking lists, in addition to stored learning goals, provide incentives to start a learning unit regularly and discover new content in the GEMEINSAM GEGEN DOPING Academy.
What Measurably Improved
The learning units completed by all athletes can now be analyzed in a targeted way by filtering key figures such as the success and dropout rate or the average number of repetitions, sorted by topic tags (e.g. #prohibitedlist). In this way, further learning measures – for example additional microlearning tasks or in-person seminars – can be designed and developed. Alongside the sustainable learning success of the athletes and the relevance of the content, this also ensures the efficient use of resources when developing learning measures.
The microlearning units now enable athletes to expand their knowledge from anywhere, anytime and from any device: on the way to the next competition, on the sofa, after training, or in a free minute at the weekend. In addition, they can access relevant chunkx academies from the field of sport and many others free of charge. This allows users to combine their private further-education interests with other (compulsory) learning measures.
With the GEMEINSAM GEGEN DOPING Academy on chunkx, we are creating a flexible learning platform for clean sport.
Michael Behr Head of Prevention at NADA
Rethinking Mandatory Training – in Companies Too
The NADA project clearly shows how learning can be redefined and how one-off learning experiences can be transformed into sustainable ones. A change that is also relevant to many topics in the corporate context. Because here, too, regular compulsory training and further education seminars on topics such as compliance, occupational safety and ethics are held – into which many scarce resources and high investments flow. Often without the desired results! The learning content is forgotten immediately after the training ends and does not help the company achieve its sales or project goals.
It takes adaptivity, continuity and AI-powered content creation to make employee development future-ready. The topic of learning must be rethought: for example, learning goals should be set quarterly instead of annually, and individual learning paths should be designed from structured introductory content to adaptive follow-up content for employees. In addition, more effective communication approaches are needed that allow existing learning content to be supplemented with regular postings on current developments.
We offer all this and much more to companies on their way to continuous and adaptive learning. Not only do the companies themselves benefit – by saving resources on content creation and ensuring that topics are anchored in the long term – but so do the employees, who can learn flexibly and continuously.
